Features / Application Scenarios

DSP advertisement system

It utilizes unique technical advantages, integrates multi-dimensional data, and accesses massive quality channels to provide advertisers with the most professional financial advertising solutions;

ADX traffic trading platform

It utilizes the brand advantages of Ping An, integrates big financial data of Ping An, converges high-quality internet financial traffic to build the only “financial traffic platform” in the industry, and provides financial APPs with high-yield traffic realization solutions;

Product Advantages

Big data advantage

It utilizes the big financial data of Ping An, and integrates ad serving data and external multi-dimensional data.

Traffic advantage

It includes Ping An's own traffic resource + exclusive financial traffic resource + massive external high-quality traffic; covers the whole network users, daily exposure exceeds 10 billion.

Technical advantage

It provides multiple technical support including pCTR click rate prediction, pCVR conversion rate forecast, PALink scene restoration, remarketing, look-alike, traffic anti-cheating, full process monitoring, etc.

Advertiser advantage

It has the rich financial promotion needs of Ping An Group, and ad serving needs of external advertisers

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